FOR IMMEDIATE RELEASE MARCH 27th
THE DREAM FACTORY AND 3DFF BRING LEADING 3-D PURVEYORS TOGETHER
FOR THE LAS VEGAS EDITION OF THE 3-D FILM & INTERACTIVE FESTIVAL
MARCH 27th to APRIL 4th
DLP® Cinema, NVIDIA, Mitsubishi, Real D, VIU, Alienware, DDD, In Three, XpanD, and 3ality Digital
join forces to present the 3D Film & Interactive Festival Las Vegas.
Las Vegas (March 26th 2009) – The Dream Factory Studio, the visionary force behind the world’s first touring 3-D
Film & Interactive Festival initiative (3DFF), continued to evangelize on behalf of leading 3-D digital display,
technology and interactive content companies with the debut of “3DFF Las Vegas”, which will run March 27th
through April 4th , 2009 in Sin City.
Hosted by Rave Motion Pictures’ 18 Town Square and Planet Hollywood’s “The Living Room”, the program will
be presented by DLP/Texas Instruments, Real D, NVIDIA, and 3ality Digital, with technology and content support
from Mitsubishi Digital Electronics America, Deluxe, Efilm, UVPH, CGI Studios, DDD, Brain Paint, In Three,
APCO, PassmoreLabs, Vortex Immersion, Alienware, XpanD, 3opolis Pictures, and The Kerner Company.
The Festival will kick off on Friday, March 27th at 7pm with a VIP screening of 3DFF’s continually updated 3-D
short compilation program entitled “3ology: The Art and Science of the 3rd Dimension”, powered by DLP Cinema®
projection technology, which makes its return to theaters with exclusive showings at Rave Motion Pictures’ 18
Town Square. The program will be presented in RealD 3D and will be offered as a complimentary double feature for
all Rave ticket holders through April 2nd. The first 250 people to see the film will receive a complimentary gift bag
presented by Viewmaster®.
3DFF will host its Opening Night Gala directly following 3ology at Planet Hollywood’s “The Living Room”
Nightclub, the first fully functioning 3D nightclub installation on the Las Vegas Strip. 3D VIP and invited guests of
3DFF will be one of the first to experience Dream Factory’s newly re-designed 3-D Dance Floor Exhibit, which was
a huge hit at this years Sundance Film Festival where more than 20,000 people rocked out to live 3-D performances
by David Archuleta, David Osmond, Three 6 Mafia, Alyssa Suede, The High School Musical Dancers, and DJ
Melenik, who entertained celebrity attendees including Mariah Carey, Chris Rock, Mo’Nique, Liam Neeson,
Benjamin Bratt, John Krasinski, and Anthony Edwards.
The Dream Factory and its global partners aim to shine the spotlight on up and coming independent 3-D directors
and emerging technologies by showcasing a content program comprised of both independently produced and studio
supported 3-D content and interactive technology demonstrations.
“With our 3DFF Las Vegas event we are going to shine the spotlight on new advancements in 3-D digital cinema,
autostereo displays, and the emerging 3-D gaming market”, commented Christopher Crescitelli, 3DFF’s enduring
festival director who went on to further comment, “If you haven’t been to one of our 3-D festival programs in
Orlando, Austin, Los Angeles, or Park City, then I highly recommend catching our Las Vegas event because we are
going to bring it to a whole new dimension.”
Later this year, 3DFF will host programs in New York, Palm Springs (Coachella), Cannes, Toronto, and Los
Angeles. 3DFF is also a founding sponsor of the newly formed 3-D Academy of Stereoscopic Arts & Sciences
(www.the3Dacademy.com), which is working to establish a 3-D Filmmaker’s Lab that will host live webinars and
educational programs in association with the festival throughout 2009.
Las Vegas Schedule:
The 3-D Film & Interactive Festival will run from March 27th through April 4th at Rave Motion Pictures’ 18 Town
Square. Admission is free for all Rave ticket holders, press and 3DFF VIP attendees. The 3-D Interactive Lounge
hours of operation are from 12pm to 10pm daily. The premiere VIP screening of 3ology will take place Friday,
March 27th, at 7pm. Seating is limited. VIP guests of the festival can RSVP to 415-448-2115.
3DFF will host its Opening Night Gala event at Planet Hollywood Resort’s “The Living Room” on March 27th at
9pm. Admission is free for VIP and invited guests of the festival. To RSVP for 3DVIP or if you are press wishing
to attend, please contact 415-448-2115.
For more detailed information about the event schedule please visit www.3DFF.org or contact The Dream Factory at
-
(415)871-1707
About The Dream Factory/3DFF
The Dream Factory Studio, with offices in Los Angeles, New York, San Francisco and Las Vegas is the world
leader in interactive live 3-D events. 3DFF is noted as the first digital 3-D film & interactive festival program of its
kind in the United States. 3DFF’s non-profit initiative, whose mission is to educate and inspire independent
filmmakers to use 3-D as a new tool for telling their stories, operates as a non profit 501(c)3 through a fiscal
partnership with the Women In Film organization (Las Vegas Chapter). For more information visit
www.thedreamfactorystudio.com or www.3dff.org .
About Rave Motion Pictures
Rave Motion Pictures, is a privately held theater circuit with 30 locations and 473 screens located in 14 states. It is
now the largest exhibition chain in the country to have 100% state of the art digital projection. This insures a perfect
picture every time, and allows Rave to be a leader in alternative content programming from live sports to concerts,
ballet and opera.
Founded in 1999 by Thomas W. Stephenson Jr, Rave Motion Pictures is a Dallas, TX based company, dedicated to
enriching the movie-going experience. Rave is excited to be a top entertainment destination and through ongoing
efforts, a good neighbor and corporate citizen. For more information visit www.ravemotionpictures.com
About DLP Cinema®
DLP Cinema is a proprietary technology that delivers clear, sharp, bright and accurate images to movie theatres
globally. To manufacture and market under the DLP Cinema trademark, technology licensees, including Barco,
Christie and NEC, must meet stringent standards and guidelines meant to ensure the best possible performance and
picture quality. This digital picture and standard of excellence ensures that a DLP Cinema movie screening looks
flawless and each showing is as perfect as the first with no annoying scratches, tears or weaving that detract from the
movie-going experience. For more information, or to find a DLP Cinema theatre near you, please visit
About NVIDIA
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a
high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers,
game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce®
products, the professional design and visualization market with its Quadro® products, and the high-performance
computing market with its Tesla™ products. NVIDIA is headquartered in Santa Clara, Calif. and has offices
throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com http://www.nvidia.com .
About Mitsubishi Digital Electronics America, Inc.
Mitsubishi Digital Electronics America, Inc., the Official HDTV Sponsor of The PGA TOUR, manufactures and
markets a comprehensive line of premium quality 1080p Home Theater TVs and Premium Flat Panel TVs along
with the world’s first laser TV: LaserVue™. Recognized as the world leader and innovator of large display highdefinition
televisions, Mitsubishi Digital Electronics America builds products that lead the industry in quality,
performance and ease-of-use. For additional information about MDEA, visit www.mitsubishi-tv.com.
About 3ality Digital
3ality Digital develops advanced technologies to power uniquely dynamic content and audience experiences in 3D.
The company’s mission is to deliver pixel-perfect 3D entertainment from image capture through broadcast,
regardless of viewing platform, ultimately setting the standard for live digital 3D. Based in Burbank, Calif., 3ality
Digital brings together world-class experts in the fields of filmmaking, science and technology to develop systems to
power 3D broadcasts and environments in which audience members feel the action and become part of the moment.
The company’s debut production, U2 3D, was the first movie shot entirely in digital live action 3D, and has passed
$20M in global box office, making it one of the highest-grossing concert films of all time.
About Virtual Images, Inc.
Virtual Images, an IGH Solutions Company, headquartered in Redlands, California, is the leading provider of highquality
lenticular and specialty-printed plastics. Their advanced, high-resolution printing capabilities help
entertainment marketers, publishers, and advertising agencies break through the clutter to reach their customers by
using technologies that turn a printed surface into high-tech, eye-catching products. For more information visit their
website at: www.viu.com
About XpanD
XPAND offers several unique 3D systems and has partnered with hundreds of exhibitors and industry professionals,
who continue to enjoy substantial returns from XPAND's high-end technology, progressive operations and creative
marketing strategies. X6D Limited (EU), marketing its products under the brand XPAND, has subsidiaries in the
United States with a production facility in Portland, Oregon (XPAND Inc.), Nevada and corporate/technology
offices in Los Angeles, California (X6D USA Inc.), which includes specialized turnkey designs, engineering and
installation of fully-integrated, DCI compliant theater systems for the hospitality, institutional and attractions
market, which incorporates audio/visual displays and show controls, digital signage and a host of other interactive
and immersive technology platforms.
About Alienware
Alienware, Dell’s premier high-performance PC gaming brand, offers unique and award-winning computers that
incorporate state–of–the–art components, innovative engineering and design, and unprecedented customer service.
Alienware has been recognized worldwide as an industry leader in innovation and was ranked in PC World’s “The
25 Greatest PCs of All Time.” Alienware manufactures a diverse selection of customizable high-performance
desktop and notebook systems that are targeted toward a broad range of customers, ranging from gamers to
government agencies. Alienware systems are available direct within the United States, Canada, Europe, Australia,
and New Zealand. For more information, please visit www.alienware.com or call 1-800-ALIENWARE (254-
3692).
About RealD
RealD is the global leader in 3D, bringing the most advanced and lifelike digital 3D experience to cinemas
worldwide. RealD’s next-generation technology, deployed across the world’s largest 3D platform, provides a
stunningly realistic viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key
stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of
scientific development behind its systems. RealD’s mission-critical 3D technologies are used by organizations such
as NASA, Pfizer, BMW, Boeing and more. www.RealD.com
# # #
MEDIA CONTACT
Christopher Crescitelli
The Dream Factory Studio
415.871.1707
FOR IMMEDIATE RELEASE
THE DREAM FACTORY, LEADING PURVEYORS OF 3-D TECHNOLOGY, BRING VISUAL THRILLS TO SUNDANCE
David Archuleta, Three 6 Mafia and More Perform to Standing Room Only
Sundance Revelers in the 3-D Film & Interactive Lounge at the Sundance Town Lift
Park City, Utah (January 25, 2009) – The Dream Factory Studio, the world leader in 3-D interactive live events
and the visionary force behind the world’s first touring 3-D Film & Interactive Festival initiative (3DFF), continued
to evangelize on behalf of leading 3-D digital display, technology and content creation companies with the Sundance
debut of The 3-D Film & Interactive Lounge, which ran January 15 – 23, 2009 in Park City.
Hosted by Megaplex Theatres and The Stanfield Artist Lounge, the program was presented by Mitsubishi Digital
Electronics America, DLP/Texas Instruments, and 3ality Digital, with technology support from GenAudio Inc.,
DDD, Alienware®, Nvidia, Xpand Media, Action 3D, and Avid Technology.
The 3-D Film and Interactive Lounge, powered by Mitsubishi Digital Electronics America, DLP and Alienware,
features samples of the best 3-D animated and live action content in the world provided by Walt Disney Pictures,
CGI Studios, DDD, 21st Century 3D, Focus Features, Encyclopedia Pictura, UVPH, The Dream Factory, and 3-D
technology pioneer 3ality Digital, who made history at last year’s Sundance with the premier of “U23D”, which is
noted as the first 3-D film to be shown at the festival. Since the film’s debut, 3ality Digital has continued to rack up
a series of “firsts” in 3D entertainment, including mounting the first live 3D broadcast of an NFL game (Raiders vs.
Chargers, Dec. 5th, 2008); the first live 3D sports broadcast available to consumers (BCS Championship Game, Jan.
8th, 2009); and shooting the first full-length 3D episode of a scripted television series (“Chuck,” airing Feb. 2, 2009.)
The Festival opened with multiple 3-D gala events in Park City on January 16th - 18th with performances by David
Archuleta, David Osmond, Three 6 Mafia, Alyssa Suede, The High School Musical Dancers, and DJ Menelik, who
entertained attendees with the 3-D Dance Floor Exhibit presented by Action 3-D and The Dream Factory. Celebrity
attendees included Mariah Carey, Chris Rock, Mo’Nique, Liam Neeson, Benjamin Bratt, John Krasinski, and
Anthony Edwards.
The Dream Factory also presented its 3-D short compilation program entitled “3ology: The Art and Science of the
3rd Dimension”, powered by DLP Cinema technology, which made its second run in theaters with exclusive
showings at Megaplex 12 at the Gateway Center in Downtown Salt Lake City. The program ran as a
complimentary double feature in cooperation with Lionsgate’s “My Bloody Valentine 3-D” from January 16th
through the 25th.
The 3-D Film & Interactive Lounge at Sundance featured a variety of 3-D HDTV demonstrations provided by
Mitsubishi Digital Electronics America, Inc., who has announced its continued commitment to bring 3D into the
homes of consumers. Over the past several years, Mitsubishi Digital Electronics has worked closely with
technology and content providers to present consumers with an immersive and compelling 3D experience in the
home theater market with Mitsubishi’s leading 3D-ready Home Theater HDTV product line.
“As the home theater market continues to flourish and the cinema space continues to embrace 3D, it is clear that this
technology will be the next in-demand feature on home theater products,” said Frank DeMartin, vice president,
marketing, at Mitsubishi Digital Electronics America. “3D in the home is becoming an exciting reality and
Mitsubishi’s 3D-ready Home Theater TVs will play a key role in allowing consumers to enjoy 3D movies and
gaming.”The Dream Factory and its global partners aim to shine the spotlight on up and coming independent 3-D directors
and emerging technologies by showcasing a content program comprised of both independently produced and studio
supported 3-D content and technology demonstrations. Featured technology display partners include: GenAudio
Inc., developer of AstoundSound™ 4D sound localization cue technology, Virtual Images Unlimited (VIU), the
leading purveyor of 3-D lenticular entertainment marketing, Avid Technology, who demonstrated its advanced
stereoscopic editing platform with the newest version of their Media Composer and DDD, the leading publisher of
3-D content, who’s TriDef technologies was used to play back all of the 3-D media for the various home theater
displays in the lounge.
About The Dream Factory/3DFF
The Dream Factory Studio, with offices in Los Angeles, New York, San Francisco and Las Vegas is the world leader in
interactive live 3-D events. 3DFF is noted as the first digital 3-D film & interactive festival program of its kind in the United
States. 3DFF’s non-profit initiative, whose mission is to educate and inspire independent filmmakers to use 3-D as a new tool for
telling their stories, operates as a non profit 501(c)3 through a fiscal partnership with the Women In Film organization (Las
Vegas Chapter). For more information visit www.thedreamfactorystudio.com or www.3dff.org .
About Mitsubishi Digital Electronics America, Inc.
Mitsubishi Digital Electronics America, Inc., the Official HDTV Sponsor of The PGA TOUR, manufactures and markets a
comprehensive line of premium quality 1080p Home Theater TVs and Premium Flat Panel TVs along with the world’s first laser
TV: LaserVue™. Recognized as the world leader and innovator of large display high-definition televisions, Mitsubishi Digital
Electronics America builds products that lead the industry in quality, performance and ease-of-use. For additional information
about MDEA, visit www.mitsubishi-tv.com.
About 3ality Digital
3ality Digital develops advanced technologies to power uniquely dynamic content and audience experiences in 3D. The
company’s mission is to deliver pixel-perfect 3D entertainment from image capture through broadcast, regardless of viewing
platform, ultimately setting the standard for live digital 3D. Based in Burbank, Calif., 3ality Digital brings together world-class
experts in the fields of filmmaking, science and technology to develop systems to power 3D broadcasts and environments in
which audience members feel the action and become part of the moment. The company’s debut production, U2 3D, was the first
movie shot entirely in digital live action 3D, and has passed $20M in global box office, making it one of the highest-grossing
concert films of all time.
About Virtual Images, Inc.
Virtual Images, an IGH Solutions Company, headquartered in Redlands, California, is the leading provider of high-quality
lenticular and specialty-printed plastics. Their advanced, high-resolution printing capabilities help entertainment marketers,
publishers, and advertising agencies break through the clutter to reach their customers by using technologies that turn a printed
surface into high-tech, eye-catching products. For more information visit their website at: www.viu.com
About Alienware
Alienware, Dell’s premier high-performance PC gaming brand, offers unique and award-winning computers that incorporate
state–of–the–art components, innovative engineering and design, and unprecedented customer service. Alienware has been
recognized worldwide as an industry leader in innovation and was ranked in PC World’s “The 25 Greatest PCs of All Time.”
Alienware manufactures a diverse selection of customizable high-performance desktop and notebook systems that are targeted
toward a broad range of customers, ranging from gamers to government agencies. Alienware systems are available direct within
the United States, Canada, Europe, Australia, and New Zealand. For more information, please visit www.alienware.com or call
1-800-ALIENWARE (254-3692).
About GenAudio
GenAudio, Inc. is headquartered in Englewood, CO. GenAudio’s mission is to provide a true 4D sound solution for the entire
entertainment industry — AstoundStereo, the next dimension in audio. AstoundStereo is a 4D software based sound solution that
integrates seamlessly with consumer electronics and software applications, as well as provides professional audio production
solutions through a minimum of two speakers or headphones. AstoundStereo is the most accurate and intense 4D sound
localization cue technology available today. The technology works with most consumers existing equipment and no special
hardware or decoding devices are needed. For more information visit: www.genaudioinc.com
# # #
MEDIA CONTACT
Christopher Crescitelli
The Dream Factory Studio
415.871.1707